About COPYWRITINGWORX
Your Business Success Is Our Mission
We help companies position themselves to be sold, and we help new owners grow their business after buying a company. Our sweet spot is the 24 months leading up to sale, and the 24 months after purchase.
Profitability is the single biggest influence on how much your business is worth.
The value of your business will nearly always be determined by a multiple of earnings (EBIDTA). That multiple typically ranges from 2X to 6X or even 8X earnings.
If you’re getting ready to sell your business, we’re like bringing in an income SWAT team. We go into full-on sprint mode to increase your bottom line. We move your company from the low end multiplier to the high end by optimizing your funnel conversions, so that every extra dollar brought in will be worth six to eight dollars in company value when you are at the negotiating table.
If you are buying a company, your objective is to grow that business to the next level. When you bring us in to grow the business, our team goes into full-on grind mode. We set the stage by expanding product lines, opening new sales channels, and optimizing marketing campaigns. Then we focus on execution.
And did we mention that we are fanatics about data and measuring? Yep. That is what converting is all about. We set up the systems to capture and analyze key metrics at every level. Then we test and tune. And test. And tune. And test and tune some more. We keep grinding until we reach your objectives. Then we set a higher bar, and do it again.
Our Approach
We specialize in a very narrow niche: businesses in pre-sale or post-sale mode.
We are business people who understand what it takes to increase your business valuation. We stay laser focused, and we’ll keep you laser focused as well.
Most of our success comes from optimizing your marketing and sales campaigns, and most of that is done through conversion copywriting and analytics.
Conversion copywriting is the art of using the written word to help the reader understand why it is in their best interest to take a specific action, right now.
We don’t just write content. We write content that sells.
And if you are in sprint mode leading up to sale, or in expansion mode after purchase, you don’t really have time to focus on anything else.
Our Values
Client First
Clients are the only reason we are here. We get it that making our clients successful is the only way we can be successful. If we want to be wildly successful, we have to make our clients wildly successful as well.
Integrity
Integrity is the foundation for everything we do. When we work with you , you become part of the family. We do the right thing — even when no one is watching.
Excellence
Every day, in everything we do, we challenge ourselves to move the line. We focus on incremental improvement, to be better today than yesterday. We're leaders because we are forward-thinking action takers.
Get To Know Us Better
Eric Jones
Founder and Managing Director
Scholar, athlete, writer, leader, innovator, motivator
Leah Holmes
Financial Analysis Consultant
Analytical, methodical, compassionate, engaging
Meghan Bennett
Senior Business Consultant
Change agent, team leader, goal driven, strategist, accountability partner
Jeremy Thompson
Business Consultant
Out of the box thinker, ideator, creative humorist, storyteller